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Mobile applications are increasingly playing a vital role in business with a larger customer base as well as workforce relying on the convenience of access on-demand to information & solutions

Consider these facts:

We are spending more time online than with any other mediaWe are spending much of that digital time on smart mobile devicesTime spent per day on mobile devices has increased 575% in three years80% of the time spent on mobile devices is spent using apps'Internet of Things' gadgets are mobile apps centricApps offer a user experience which even 'Responsive Websites' are unable to provide.

Therefore, apps are becoming the dominant form of digital interaction. The customers in today's world are on the move and they're using mobile application platforms to get there. Whether they use mobile phones, tablets or other smart mobile devices - they have all the information they need. That's why mobile apps are so much important in today's business environment.

No matter what your business is, a mobile app can help you get and retain customers. We all know that the first place customers go to search for a product or service is online. If your business is available online, and you have an app that users can download to their devices, your business will make a really good impression. At a glance they will be able to see and open your app and interact/ purchase from your business.

Here are some of the biggest benefits of mobile apps for businesses.

Reinforce your brandEnhance your visibilityIncrease accessibilityAugment online salesIncrease exposure across mobile devicesConnect you with 'on-the-go' consumersBuild a database of prospects/clientsCreate a Direct Marketing ChannelMobile Apps will allow you to engage with your customers in a whole new way

Not only that the business will have benefits, but the customers as well will appreciate the ease of doing business with you. Specifically they will:

Have easy access to your inventoryGet notifications of special events, launches, etc.Have one-touch access to your contact informationGet directions to your location from wherever they areMake fast, seamless appointment scheduling

Further, it is important to note that promotional email messages receive about a 5% read rate while 'Push' notifications are read by a whopping 97% people.

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